DART for Publishers (DFP)
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DFP is a hosted, enterprise class solution with extensive functionality enabling publishers to manage, serve, and report on ads through DoubleClick's central servers. It offers detailed inventory forecasting, and efficient trafficking workflow, advanced targeting capabilities, and a query tool for comprehensive reporting, and rich media automation. Add-on components are available for network level inventory forecasting, behavioral targeting, and conversion tracking.
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Glossary
Internet Glossary Terms
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