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 SEO/Marketing

 
Search Engine Optimization and Marketing « previous page
 
  On-Page Optimization
 
  1. Title Tags
    Should contain descriptive keywords and phrases, but remain compelling and interesting.
     
  2. Meta Description Tag
    Should be an engaging, accurate description of the page that will entice searchers to click.
     
  3. Keyword Use
    No more than 1-3 times are necessary. A well-written page is far more valuable than a keyowrd-stuffed page.
     
  4. Indexable Content
    Don't hide text in images, plug-ins, or non-spiderable content. Write it out in the HTML on the page.
 
  Search-Friendly Architecture
 
  1. Spiderable Links
    Create href links that a spider can navigate. Don't use forms, javascript, or flash for nagivation links, when possible.
     
  2. Clear Hierarchy
    Use sitemaps and logical categorization to create a site where no page is more than 2-3 clicks away.
     
  3. Dynamic Parameters
    URLs that contain multiple dynamic parameters are inadvisable. User URL re-writing to create static pages.
     
  4. Canonical Files
    Make sure that duplicate content doesn't exist on multiple pages. Use 301 re-directs to avoid and fix errors.
 
  Web Design & Usability
 
  1. Look & Feel
    Present the appearance of top-tier design and layout and users will trust your site and link with greater frequency.
     
  2. Don't Make Me Think
    Ease-of-use is key to success. Pick up Steve Krug's book on the subject at www.sensible.com.
     
  3. Information Architecture
    Design your site's hierarchical organization as naturally as possible. Make it easy to find content.
 
  Promoting & Marketing Your Site
 
  1. Great Sites Market Themselves
    Make sure your design, usability, and content are the best they can be before you start marketing.
     
  2. Make a Name
    Find bloggers, forums, and resources in your sector. Comment, post, and become known. Reputation carries great weight.
     
  3. Link Requests
    They have to be personalized, friendly, intelligent, and to the point. If email doesn't work, try the phone or mailbox.
     
  4. Public Relations
    Use your PR agency to send press releases, land interviews, and build your profile on and offline.
     
  5. Promote Offline
    Get your URL on your business cards, in your print material, ads, flyers, announcements, and conversations.
 
  Creating LinkBait
 
  1. Use Buzz
    Things like AJAX, Video, Maps, APIs, RSS, etc., are all very popular in the online world. Use them to your advantage.
     
  2. Be Creative
    If it's useful, fun, easy-to-use, interesting, controversial, or humorous, it fits weill with the ideas of linkbait.
     
  3. Leverage Social Bookmarking
    Sites like del.icio.us, Digg, Furl, and Reddit are the perfect place to launch your content.
     
  4. Ask Bloggers
    Emailing prominent bloggers in the field to ask for input (don't ask for a link) is a great way to get help.
 
  Link Building Tips
 
  1. Investigate the Competition
    The top ranking sites are a goldmine of backlinks waiting to exploited.
     
  2. Directories
    If they are niche players, hard to get, and very picky, they'll provide more value than thousands of junk directories.
     
  3. .EDU, .GOV, and .MIL
    If your have hte right content, you can appeal to the government and educational resource link pages.
     
  4. Reciprocal Links
    In the long run, schemes like link exchanges don't work. Choose another route.